“There are two essential parts to making your website work, SEO (Search Engine Optimization) and second what I call PO (Person Optimization).“
Your website is often the first thing your customers see; it is the image that you portray for your company. Without a strong website you lose out on an entire market of potential customers. There are two essential parts to making your website work, SEO (Search Engine Optimization) and what I call PO (Person Optimization). We will explore how you use Google to your advantage and how to ensure that the next client to click on your page will stay to enjoy it.
First, Google and all the major search engines crawl websites (searches their contents), and SEO is the process of making sure your site remains appealing enough to crawl to. You need to optimize your site so that search engines can find the information they—and ultimately your potential client—are looking for. If it’s not clear enough for the search engine to find, your site is passed over. Furthermore, making a site attractive to Google can be very different from making it attractive to clients. Google has a different taste than your current or potential customers. Google likes numbers, symbols and letters; your clients like pictures, slides, videos and colors. Through the use of a White Hat SEO program, Simp Marketing ensures that each website meets the search engines requirements as they crawl the site for information. Whether you let a company handle your SEO or you do it yourself, take advantage of the many softwares out there that help with SEO. This software will guarantee you use the keywords that target audiences search when looking for companies like yours. Simp Marketing can also go into more depth with you regarding SEO and how to optimize your page, from the first word to the last backlink.
But keep in mind, a site only targeting SEO would be an ugly site: no pictures because of searching speed, unsightly lists of keywords, and dense paragraphs of information that trigger searches but fail to retain your audience. It’s essential that your site looks professional and clean to keep customers there, so when building a website—be it for a small business in Rexburg, Idaho or a large law firm in California—the key lies in the design. PO (Person Optimization) is just this, making the site visually appealing so that potential consumers keep scrolling to discover what you and your company have to offer. In my personal experience, clients realize this, so they spend more time adjusting the appearance of their site than the actual content of their website. Simp Marketing loves to relieve this workload by focusing on PO for our clients, so you can be proud of the site you have—the site that represents your name.
Let us meet with you and see how we can keep both the customer and the search engine happy with your website. Whether you simply prefer a consultation and analysis of your site, or if you need us to build a SEO and design a PO site, we’ll take all the guess work out of your domain. Look at your site, or consider the one you want to build, and make sure it will sit at the top of the result list and then keep your potential client on long enough to experience what is special about your site.
CEO and founder of Simp Marketing