“So why does B2B social media marketing matter? While businesses may not be scrolling Facebook or checking LinkedIn, their owners and employees are.”
When was the last time you picked up your phone and opened your Facebook app, scrolled through Linkedin, browsed your Twitter feed? For a few of us it is not too often, but a large portion of the population looks at social media more often than they eat each day. Social media is the key to finding and retaining clients. I worked for a company that was a re-seller for one of the biggest shipping companies in the world. As the account manager for this company, I handled customers shipping accounts. It was all business to business (B2B) work and my bosses thought social media would be a waste of time because what business scrolls Facebook? What could a re-seller of a shipping company possibly post on social media? Though I volunteered to put some of my time each week to help build a social media presence for the company, the opportunity was never given. From there I left and prepared to launch Simp Marketing.
So why does B2B social media marketing matter? While businesses may not be scrolling Facebook or checking LinkedIn, their owners and employees are. In fact, 68% of US adults are on Facebook, which means you can target the owners and employees of most businesses. That means the company I worked for missed out on keeping their clients informed on the company, posting deals on Facebook to keep their customers interested, letting customers leave reviews, and obtaining new clients. In the shipping world clients would switch between many different companies, whichever could give them a better deal most of the time, and when they found the best deal they would usually stick with that company until something went wrong. While Facebook wouldn’t stop late shipments, broken goods, it would have made the job of retaining account easier due to a closer relationship between the shipping company and the shipper.
There’s no reason to fear social media or let that fear stop your company from growing. Remember, social media itself is free, so why wouldn’t you use this versatile platform? Even if you choose to pay for ads or hire a consultant, it remains a very inexpensive way to expand your company and gain exposure. If you do not have a page, create one. If you have one, make it look nice. If you are not posting, prepare a weekly post. If you are posting, consider calls-to-action to get more click throughs.
Whether you are marketing in Rexburg, Idaho or elsewhere, social media should be one of your top marketing priorities. If you find yourself lost, shoot us an email or give us a call. We’ll get you started in the right direction.
CEO and founder of Simp Marketing